Gretchen May

Gretchen2024

Brand strategist, graphic designer + art director based in Somerville, Massachusetts

Brand strategist and graphic designer based in Somerville, Massachusetts. Inspired by travel, architecture, fashion and literature.

WORK

Alloy at Assembly Row, Somerville, MA: Brand strategy, brand identity system design

Fare Well Restaurant, Boston: Brand strategy, brand identity system design, copywriting

Academy & Main Shop, Saranac Lake, NY: Brand identity system design

Campfire Restaurant, Saranac Lake, NY: Brand strategy, brand identity system design, staff uniforms, photo shoot concepts and art direction, model selection, styling direction. Photos © Conor Doherty

Ampersand Spa, Saranac Lake, NY: Brand identity system design

The Diplomat Beach Resort, Hollywood, FL: Brand strategy, brand identity system design, print materials, signage, advertising campaign, guest touchpoints, staff uniforms, custom Turkish towels, photo shoot concepts and art direction, model selection, styling direction. System designed with Alex Barbosa. Photos © John Russo, Hilton Hotels & Resorts

Michigan State University Hub for Innovation, East Lansing, MI: Brand identity system design

Alnoba, Kensington, NH: Brand strategy, brand identity system design, hand-printed graphics

Prudential Center, Boston: Environmental graphic system design. Logo by Maggie Putnam

Williamsburg Lodge, Williamsburg, VA: Logo and monogram design

House 1199, Philadelphia: Brand identity concept

ADDITIONAL WORK

Brand strategy for: The Whitney Hotel, Boston; The Colonnade Hotel, Boston; Hotel Saranac, Saranac Lake, NY; Proto residential building, Cambridge, MA. Brand strategy, identity system design, newspaper-style brochure design, photo shoot concepts and art direction for 88 Wareham (88WW), Boston; Brand identity system design for Locke Bar, Cambridge, MA

ABOUT

Gretchen May is a brand strategist and designer based in Somerville, Massachusetts. She has worked at Alloy Entertainment, Bergdorf Goodman, Korn Design and Neoscape.


EDUCATION

Bates College
BA in English Literature
Summa Cum Laude, Phi Beta Kappa

MassArt
Certificate in Graphic Design
With Honors

 

TEACHING

MassArt
Communication Design Certificate Program
Intermediate Portfolio


AWARDS + FEATURES

AIGA 360: Year in Design

AIGA Best of New England

Graphic Design USA

Brand New

MITX

 

© Gretchen May 2024